How Pricing Works
We believe in transparent pricing – you see exactly how your cost is calculated, down to each multiplier.
Simple, transparent, and fair:
📊 Lead Count Multiplier
Based on the total number of leads requested. Larger volumes apply a higher multiplier – this reflects the value of larger, more comprehensive datasets.
| Lead Range | Multiplier |
|---|---|
| 1 – 50 | 1.0× |
| 51 – 200 | 1.5× |
| 201 – 500 | 2.0× |
| 501 – 1,000 | 2.5× |
| 1,001 – 5,000 | 3.0× |
| 5,001 – 10,000 | 4.0× |
| 10,000+ | 5.0× |
💼 Capital Range Multiplier
You can select multiple capital ranges for each sector. The highest multiplier among your selections is used – because we price for the most valuable segment you're targeting.
| Capital Range | Multiplier |
|---|---|
| 0 – 500k | 1.0× |
| 500k – 1M | 1.0× |
| 1 – 10 million | 1.0× |
| 10 – 50 million | 1.2× |
| 50 – 100 million | 1.5× |
| 100 – 500 million | 2.0× |
| 500 million – 1 billion | 3.0× |
| 1 billion+ | 4.0× |
⚖️ Legal Status Multiplier
If multiple legal statuses are selected, the highest multiplier among them is used.
| Legal Status | Multiplier |
|---|---|
| Private, Partnership, Cooperatives | 1.0× |
| PLC, One Man PLC, LLP | 1.1× |
| Share Company (SC), Commercial Rep, Non Public Enterprise, Franchising, Border Trade, Trade Sectoral Assoc. | 1.2× |
| Branch of Foreign Chamber of Commerce | 1.3× |
| Public Enterprise, NGO, Holding Company, International Bid Winners | 1.5× |
📍 Region Multiplier
If multiple regions are selected, the multipliers are averaged (weighted average). This ensures fair pricing that reflects the geographic coverage you're requesting.
| Tier | Regions | Multiplier |
|---|---|---|
| Premium | Addis Ababa, Dire Dawa, Adama | 1.3× |
| Standard | Oromia, Amhara, Tigray, Sidama, South Ethiopia, Central Ethiopia, South West Ethiopia | 1.0× |
| Basic | Afar, Somali, Benishangul‑Gumuz, Gambela, Harari | 0.8× |
🧮 Calculation Formula
Per sector – everything is calculated transparently:
base_min = (lead_min × 100) + (sub_count × 1,000) + 5,000 base_max = (lead_max × 100) + (sub_count × 1,000) + 5,000 sector_min = base_min × lead_mult × capital_mult × legal_mult × region_mult sector_max = base_max × lead_mult × capital_mult × legal_mult × region_mult If sector_min < 5,000 → sector_min = 5,000 (applied internally) If sector_max < 5,000 → sector_max = 5,000 (applied internally) total_min = sum(sector_min) total_max = sum(sector_max)
📘 Worked Example
Request: 1 main sector, 3 sub‑sectors, 201–500 leads, 50–100M capital range, Share Company (SC), Addis Ababa region.
Base min = (201 × 100) + (3 × 1,000) + 5,000 = 28,100 ETB Base max = (500 × 100) + (3 × 1,000) + 5,000 = 58,000 ETB Multipliers: Lead (201-500) = 2.0× Capital (50-100M) = 1.5× Legal (Share Company) = 1.2× Region (Addis Ababa) = 1.3× Cost min = 28,100 × 2.0 × 1.5 × 1.2 × 1.3 = 131,508 ETB Cost max = 58,000 × 2.0 × 1.5 × 1.2 × 1.3 = 271,440 ETB Total range: 131,508 – 271,440 ETB
💡 Why This Pricing Model?
This pricing structure rewards focused targeting. It encourages you to be specific about the sectors, regions, and business sizes you're interested in – so you get exactly what you need without paying for what you don't want.
We believe in transparency, so every multiplier is explained and visible in your estimate. No hidden fees, no surprises.
❓ Frequently Asked Questions
Why is there a minimum per sector?
The minimum ensures that even small requests cover the cost of data preparation and validation. It's applied automatically in the background – you'll see it reflected in your final estimate.
Can I get a custom quote?
Yes – if you have a specific request that doesn't fit the standard model, contact us at leads@leads.et and we'll work out a tailored solution.
Refund Policy
We handle refunds on a case‑by‑case basis. If you’re not satisfied with the leads you receive, please contact us at leads@leads.et and we’ll review your situation promptly.
For full details, see our Terms of Service.
💱 Currency
When you request leads, you can choose your preferred currency: ETB (Ethiopian Birr) or USD (US Dollar).
- ✅ We'll send you a payment link in your chosen currency.
- ✅ The exchange rate is 1 USD = 173 ETB (for USD payments).
- ✅ All final prices are confirmed by our team before payment.